With so many rapid changes job markets have been facing and will keep facing, traditional businesses need to rethink their offers if they intend to get to employ the finest of candidates.
Not every business is looking for the finest of candidates — some are hoping to benefit from outsourcing and cheap workforce from the so-called “third world countries,” but nevertheless, even these businesses need to think about their offer. Freelancers are numerous and can well pick their clients, especially when the salary range isn’t realistic.
In a sense, remote work and the gig economy have created additional opportunities even for the workers from poorer countries, which is certainly good news.
As for traditional employees, they, too, have realized they can change things drastically and stop depending on one business alone, especially if they’re not too happy with the benefits. Remote work and digital nomadism are on the rise, so businesses should best come up with best practices ASAP to be able to capitalize on the trend.
Let’s take a look at what job candidates are looking for in new roles.
Flexibility
As mentioned above, more and more people are beginning to realize they can well work from anywhere in the world as long as their roles can be performed remotely. Becoming an expat in France, for example, is far easier than relocating to France and hoping to find a job there as a foreigner, especially since one may well sit in the middle of Paris and make a decent living without speaking a word of French.
Flexibility is, therefore, the first thing businesses should offer to their employees. There’s really no excuse to force employees to be physically present as long as they can perform their job from literally anywhere.
Offer at least a hybrid work model and a flexible schedule to attract a wide range of applicants with diverse skill sets.
Continued Education
Continued education is one thing that never goes out of fashion. Just as jobs have evolved to embrace the remote work model, so has education gone viral. From eLearning to mLearning, everyone can acquire a skill or two in their spare time from whichever place they see fit.
In that sense, businesses would be better to offer some kind of educational opportunities; for best results, couple them with promotion outlooks.
As for which model you should pick, the sky is the limit! There are so many methods — from gamification to using AR in learning — that every business can make a perfect combination to suit their needs (and employees’ wishes, besides).
Up-to-Date Tech
Next on, keeping up to date with the latest tech is a must. This fact seems to be known to everyone, and yet many businesses think in terms of new technologies only when it comes to remote teams. This is a huge oversight!
Frontline employees, for example, are in dire need of new tools and processes. This category is in critical need of proper management as it became evident during the pandemic. Start with clocking in app and go from there.
Lastly, stay up to date with current management trends. Currently trending are:
- IoT for asset management
- Cloud-based software for remote work
- Artificial intelligence for business automation
- Inventory management software for supply chains
Sustainability Perks
Sustainability is another hype that has become essential overnight. As a result, more and more employees are looking for modern perks, such as EV charging stations.
However, even though more and more people are looking into buying EVs, they lack basic knowledge of long-term outcomes. If you want to really motivate your workforce, you can start a course on sustainability.
Better still, become a trendsetter and offer your courses to people from outside the organization. There are many ways to market your online courses, as follows:
- Email marketing
- Optimizing your website to avoid joining a membership site (or you can do both)
- Starting a blog to advertise your courses
- Boosting your social media presence to advertise your course
- Creating a sales pipeline to advertise your course
- Making use of client testimonials
- Making use of influencer reviews
Key Takeaways
Modern times call for modern measures. Employees are looking for different perks than just a decade ago, which is a testimonial to the rapid rise of the fourth industrial revolution.
On top of ensuring the latest tech, you should also make sure to offer flexibility (remote work and flexible schedules), continued education and sustainability perks.
Keep an eye on the developments. Ensuring that you’re up to date with the latest trends simply isn’t enough anymore seeing how fast things are moving forward.
Make use of the latest technologies to help your frontline workers be more efficient and happier (the latter is concern number one as frontline workers have continually stated the most important reason why they’re leaving their jobs is “bad relationships with the management”)and your remote teams to communicate more efficiently.
Overall, make well-informed decisions rooted in the latest trends and keep updating your apps and tools.
