A musical artist needs Spotify and other streaming services more than ever before. This is especially true post the Covid-19 lockdown when social distancing has become the norm and live concerts have become rare.
Whether it is independent artists or celebrities, both need revenue earnings apart from popularity to sustain themselves. The pay-outs are measly for which Spotify is often criticized for but artists do not complain as they get something equally important and that is exposure to an unlimited audience. Spotify pays a certain amount of royalty to the artists each time a song is played as a stream or on a playlist. The amount first goes to the rights holder and then to the artist. Artists create their playlists and have the option of adding up to 10000 tracks to it. But this may not happen overnight and therefore many artists buy Spotify playlist plays from legitimate sources to boost their audience engagement.
Radio stations have become obsolete
Platforms like Spotify have overtaken Radio stations. The traditional channels on radio have become monotonous and the audience stays tuned to it only if they find the playlists interesting and recognizable. Another problem is that only the top-performing songs get to play repeatedly thereby blocking new artists and even new songs from the top artists unless they make it to performing at the top of the charts. This problem is taken care of by platforms like Spotify which allows new voices to be heard without any prejudice. These music streaming sites do not require a huge banner or label. Music artists now do not get intimidated as usually happens when they approach powerful, glitzy banners or upscale music store shelves for a space to be visible. With Spotify, it is so much easier and without hassle.
Opportunity and support for newcomers
A relatively new artist can be lucky if his song is added to the playlists of well-known artists and influencers. This changes the entire scenario as the influencers can help can rake up millions of streams in the shortest time.
The question arises as to how to get on to the playlists that are right there on top. It is not easy to understand how Spotify algorithms work or what goes into making the curated playlists and the editors who program them. However, Spotify understands that any good song should be on the playlist from anywhere in the world. Their editors listen to thousands of songs daily and curate them accordingly.
The role of Spotify editorsThe editors play the role of connecters. They do not play the role of censors but work on the songs and decide which song is placed where so that they can be at the top of the playlist. They recognize that artists do all the hard work and therefore should guide them to reach the top. Artists cannot contact the editors or influence them for their songs. The only way is to submit their songs in the Playlist submission tool so that it can be playlisted and then reviewed by the editors. The bottom line is that only quality content songs get to the top organically. This can be done by taking the help of digital marketers such as SpotifyStorm who can get followers or streams on the playlist from genuine sources.
