Shopify is regarded as being the number one ecommerce platform. Part of the reasons why Shopfiy is so popular is due to the fact that it was designed with the average internet user in mind. As such, many people can create their own ecommerce store without partaking in formal training. With that said, there’s an old saying that goes along the lines of “Just because you can, doesn’t mean you should”. In this post, we take a look at a few reasons why you should hire a Shopify developer.
1) Advanced Features
A developer can utilize their extensive knowledge to transform your store into a powerhouse to increase revenue. Web developers can extend the functionality of a basic Shopify site by implementing HTML, JS or CSS into the backbone of the website.
For instance, chances are that you’ve seen an interactive ‘Buy Now’ or “Add To Cart” button on a website, which jumped or changed colors when you hovered over it. This is an advanced feature that the average Shopify user wouldn’t be able to implement. A web developer can make the buttons on your website highly interactive, which can help to entice customers and increase revenue. The same thing can be said when it comes to introducing advanced features to your Shopify platform such as:
- Third party software integration.
- Advanced search and filter algorithm.
- Fast page load speeds of 3 seconds or less.
- Image optimization
2) Search Engine Optimization
Said in simple terms, search engine optimization is the process of altering 200 offsite and onsite factors to increase a site’s visibility in the search index. One of the biggest advantages of using a web developer for a Shopify website is that they can ensure that your website is search engine friendly and up to date with the latest search engine optimization techniques.
This can help to generate organic traffic which is regarded as being the highest quality traffic that you can get. It’s important to remember that a web developer doesn’t just create a ‘pretty’ website per se, they also focus on structuring it in a way to be highly valuable in a search engine’s eyes and can help to increase the functionality of it.
3) Web Analytics
Even though Shopify provides you with some great analytics to go by, do you know how to interpret and take advantage of that data? When it’s all said and done, in order for an ecommerce store to maintain success and grow, the owner has to analyze and make use of their web analytics. By working with a developer, you can utilize their expertise to get a better understanding of what all that data means.
For instance, if your analytics tells you that you have a page load speed of 7 seconds, you may not see that as an issue. However, a web developer will quickly highlight the fact that you need to reduce the page load speed as soon as possible. Why? Statistics indicate that 33% of users will leave a website, if it doesn’t load up in less than 3.5 seconds. In a situation like this, a web developer would explain the importance of having excellent fast page load speeds and the impact it can have on your conversion rate.