Instagram has more than 1 billion active users. The application is the second “most downloaded app” in the Apple Store. If you don’t include Instagram in your social media marketing strategy, your competitors will overtake you soon.
Before you know about Instagram SEO, you need to know about search engine optimization. In short words, search engine optimization determines the process of boosting the visibility of web pages and content. SEO will help you to rank top in the search history. As the online search is increased, you should not ignore SEO. If you want high traffic and the attention of users in your product, SEO is essential.
Instagram is dependent on visuals. Whether you’re dealing with clothing or food items, uploading visual content on Instagram will enhance your online presence. However, you need to showcase your creativity to dominate this digital marketing platform.
So, how can you improve your rank on Instagram? How to run an effective Instagram SEO campaign? In this article, we will discuss the top 5 tips for the Instagram SEO campaign.
Optimize Your Instagram Profile
When thinking about Instagram SEO, optimizing your Instagram profile is the first that needs to be done. Your bio and profile name is searchable. Your bio works like a resume of your Instagram profile that determines whether you’ll receive user attention.
Always use correct keywords in your Instagram bio so that people can find you easily. Once you apply the perfect keywords, you’ll be able to target the relevant audiences. You also need a username that represents your business or brand.
Instagram search results are dependent on the browsing history of the user. However, keywords have a major part in search results. To optimize your Instagram profile, start by including hashtags in your bio.
Treat Hashtags are Keywords
Once you’re done optimizing your Instagram profile, your next job is to optimize your posts. Users won’t always search by the name of your products. Most people search using hashtags. This is the main reason why you need to include hashtags on each of your contents.
You need to treat Instagram hashtags as your secondary keywords. Always use relevant and targeted hashtags for your Instagram posts and stories. This way you’ll not only boost your engagements but also get new followers.
Apart from that, Instagram hashtags will run campaigns, engage with your followers, and source user-generated content. However, make sure that your hashtag strategy isn’t over-complicated. In the beginning, don’t stuff your posts with tons of hashtags. Instead, use short and relevant hashtags.
Develop Great Content for Your Instagram SEO
Content is very important in the SEO world. Many companies use SEO specialists for their content creation. An expert knows how to create great content that will generate leads.
If you don’t create marvelous content, your effort at SEO strategy will go in vain. Your content needs to be useful and relevant to other users. A buyer person research will help you achieve this.
Once you understand the preference of your target audience on Instagram, you can create meaningful content. Not only does your content need to be visually appealing, but they also need to carry great potential.
Create Descriptive Captions
If you want to boost your visibility as well as the effectiveness of Instagram SEO, you should use descriptive captions for your posts. The explore page of Instagram depends on the behavior of the site. In other words, explore page is different from one person to another.
Instagram has utilized machine learning or artificial intelligence to display content on the explore page. Additionally, Instagram uses word embedding to connect accounts related to a specific searched word. Descriptive captions will also help you to generate leads in your content. If the process isn’t working effectively, you can get comments on Instagram.
The more descriptive captions you write, the more likely your post will be visible to the Instagram users who are searching with the keywords you have used. If your write meaningless or unattractive captions, you won’t be able to create a successful SEO marketing strategy.
Use Instagram Alt Text
Alt-text is one of the best features of Instagram that you can use to enhance your exposure on the platform. This feature can customize alternative texts for appropriate image descriptions. As per Business Insider, the alt text was developed to guide visually impaired users but it has become one of the most significant parts of Instagram SEO.
Instagram has tons of different alt text options to describe your images. However, most of the alt texts have few words that cannot boost your visibility. Hence, you should write the text yourself to increase the effectiveness.
If you want to write alter text descriptions, click on the right upper corner of your screen before you share photos. Then scroll down and you’ll find the option “advanced settings”. Click this option and scroll down where you’ll find “write your alt text”.
These are the top 5 tips you need to remember for Instagram SEO campaigns. Instagram marketing is the best way to generate leads that will ultimately start conversion. Although the Instagram marketing campaigns are quite competitive, you need to invest to create a robust SEO marketing strategy for Instagram.