WordPress has redefined the world of website development and powers around 39.5 percent of all websites globally in 2021 (Source: search engine journal.)
This powerful Content Management System (CMS) has dominated the CMS space for quite some time thanks to its plethora of features, extensions, themes, user-friendliness, and other add-ons. If you happen to be a business start-up and want to build a simple yet powerful website, then WordPress should be your CMS platform of choice.
In fact, according to W3Techs, WordPress has a 41.2 percent market share among all CMS platforms and drives some of the biggest brands such as Microsoft, Coca-Cola, Vogue, Facebook, MTV, Sony, Bloomberg, PlayStation, and many others. Read the following segments to find out how your business can benefit from a WordPress-built website.
What is WordPress?
WordPress is an open-source CMS that allows you to alter the appearance of your website and manage its content without even having any coding knowledge. It is arguably the simplest platform to build your online presence in the form of a website, blog, e-commerce store, portfolio, forum, social network, membership site, and pretty much anything. Created as a standalone project in 2003 and based on PHP, the roots of WordPress can be traced back to a collaboration between Mike Little and Matt Mullenweg.
However, thanks to its huge community of contributors and other factors listed below, it has become the preferred platform to develop any type of website including your business website. And should you want a helping hand to start your online journey then hiring the services of a website design company can be the way forward.
It gets better though.
A number of website builders, designed specifically for WordPress, have become extremely popular.
The most notable example, Elementor, empowers just about anyone to create a stunning WordPress website without writing a single line of code, completely free of charge.
Factors making WordPress the ideal choice to develop your business website
There is a multitude of reasons for using WordPress to develop your business website as given below:
Free and open-source:
This is arguably the biggest incentive to choose WordPress as it comes free with only the need to pay for hosting. In other words, you can download, install, and use it for free.
Being open-source means you can customize your website’s appearance or functionality by using the platform’s powerful editor with a drag and drop feature. However, you can always hire WordPress developer to save you the trouble of creating a business website on your own.
Easy to use:
WordPress does not require any configuration besides the customization you may implement in terms of theme and the use of plugins based on your business requirements. The majority of things you want for your website such as social media integration, comments, event calendars, video files, image galleries, etc., come with its installation. You can pretty much access and edit everything with WordPress and in case there is something you can’t there is always a plugin to install. For example, you can use a plugin to integrate Google Analytics with your website or use a backup plugin to create and store backups safely.
No coding needed:
The user-friendly and intuitive interface of WordPress makes it easy to design a website without the need to touch the code. Its WYSIWYG (What You See Is What You Get) interface enables developers to visualize the end result early without having to type elaborate commands. WordPress templates or themes and built-in page builders allow their functionality to be used at the backend.
The themes are pretty easy to customize thanks to their panel offering a range of functions such as change of colours, logo upload, create sliders, or change of background, among others. Besides, you can add custom functionality such as contact forms, member areas, and others, using plugins.
SEO friendly:
WordPress is built using high-quality code that produces semantic markup. In simpler terms, its CMS framework allows the spider programs of Google and other search engines to crawl such sites easily resulting in a better ranking for them. Besides, you can use additional SEO plugins to optimize your site according to the SEO parameters.
Mobile friendly:
WordPress allows the use of plugins such as WPTouch, WordPress Mobile Pack, WP Mobile Edition, and Jetpack to build highly functional sites optimized for mobile devices. So, you need not overhaul your business website to make it optimized for mobiles and tablets as most built-in themes are automatically responsive.
And for themes that are not responsive, WordPress provides a “mobile view” option for such websites. Hence, WordPress allows your business website to reach out to a growing number of mobile users and prevents being penalized by Google (for being mobile-friendly).
Safe and secure:
WordPress, in general, is considered a safe and secure platform to build websites. Additionally, you can use several themes and plugins to prevent your WordPress-based business website from being attacked by malware, SQL injection, DDoS, and cross-site scripting, etc. However, caution should be used to download plugins from trusted sites or sources.
Easy integration:
WordPress allows easy integration with third-party themes or plugins to execute a host of activities such as accepting credit card payments, sending out newsletters and emails as part of a marketing campaign, etc. These plugins and themes are additional to the ones already offered by WordPress as part of the package. For instance, there are more than 50,000 plugins and 5000 themes available for free for you to choose from in addition to the premium options.
Community support:
Although WordPress is easy to use by a non-technical person, should anyone runs into trouble while using it or wants help, there are plenty of content creators and developers who are part of a large community to reach out to. In fact, with WordPress.org, you can get access to large community support for solutions.
Conclusion
As evident from the above-mentioned reasons, WordPress is arguably the best choice to build a powerful, responsive, SEO-friendly, secure, and customizable website for your business. And when leading brands and organizations have used the CMS platform to build their websites, there is no reason why you should not. Still, you can always hire the website design services offered by an experienced firm to get the best outcomes.
Summary:
WordPress is arguably the best platform to build your business website for reasons such as easy customization, high security, plenty of plugins and themes, etc. Promo: Do you want to build a powerful business website without any hassle? Choose the highly popular and easy-to-use CMS platform WordPress. Read our blog to know more.
