Marketing is the backbone of any business venture. Every good marketing campaign begins with a plan. The same applies to color psychology marketing – but first, you have to know what you’re working with!
A successful campaign will do wonders for your business, so take the time now to understand both the basics of color theory and some basics before jumping into planning.
You will successfully identify the color that best suits your brand and will avoid mistakes that could cost you time or money.
Before You Start Planning
Here are a few things you must keep in mind before implementing color psychology marketing.
Know Your Brand’s Personality
Once you’ve got your brand sorted, it’s time to define the personality of your business. For example, painting a common area of an office building blue is likely to satisfy most people.
Take this step seriously. A successful campaign will rely on knowing exactly what kind of company you are and how that mindset is reflected in your marketing campaigns.
Create a Mood Board
Once you’ve defined your business’ personality, it’s time to make a mood board. A mood board can be anything from a Pinterest board to a collage of magazine clippings that reflect the colour psychology you’ve decided upon for your company. The more detailed and cohesive this mood board is, the better.
Your mood board should include everything from your logo to the colour of other brands your concept might be similar to. For example, if you’re promoting heavy metal music, look for album art that includes dark blue or black backgrounds.
Nail Down Brand Consistency
Before you begin planning, it’s crucial to develop a set of rules for your colour scheme. It will allow everything from your advertisements to social media posts and website design to fit together cohesively and successfully convey your brand.
Marketing campaigns that use colour psychology can take on many different forms – we’ve already gone over some methods in detail here.
In the end, it doesn’t matter what you plan to do, as long as each detail is consistent with your color scheme and leaves your audience with a positive first impression of your brand and reinforces your core company concepts.
Choose A Color Scheme
With a defined brand and mood board, you can begin planning your color scheme. You can take several different approaches; for example, you might want to consider using analogous colors (colors that are adjacent on the color wheel) if your business is meant to feel like a community or family.
You might choose complementary colours (colours that are opposite each other on the colour wheel) if your goal is to appeal to logic and intellect.
Know Your Objective
Before anything else, have a purpose for using colour psychology in your campaign. Think about what you’re hoping to accomplish and how colour can help you reach that goal.
Some businesses might want their campaigns to reflect stability and loyalty, while others might seek to appear cool and edgy. It all depends on your brand and what kind of image you want to portray.
Create a Winning Marketing Campaign with These Tips
When developing your colour scheme, it’s essential to know that colour psychology is not a one-size-fits-all solution. What works for one business might not work for yours. Always test out any theories by referencing the mood board you’ve developed and stick with what works best for your brand.
Paint The Target on Your Back
Please make sure everything you do for marketing purposes has its place in your colour scheme. Before you launch anything new, think about how colours will play into this campaign and what impression it gives off.
Always keep your end goal in mind when developing any marketing materials.
Take an Analytical Approach
Remember that colour psychology is not just about creating a good feeling. It’s also about understanding what your audience wants and needs.
To be successful, you’ll need to consider all of these factors when developing any marketing materials and forget about the technical components, such as font and image size.
Make Sure It Fits
No matter how brilliant your colour scheme is, if its application does not fit the brand you’re trying to convey, you will not be successful.
Make sure everything works together and supports your core concepts – especially if you want people to take your brand seriously.
Give It Time
Colour psychology is not something that can be pulled off overnight. It takes time, patience, and testing to see which colour combinations work best for your campaign. Often this requires several iterations before the final product is complete.
Remember that giving your brand the proper time and attention it needs is just as important as developing a great product.
