The ecommerce market is highly saturated, and hundreds and thousands of businesses are competing for what little market share they can bag. If that wasn’t enough, there is a massive shift in in the industry, where every day several home-based entrepreneurs popup to claim a share in the market. Businesses these days strive to sustain in the market and earn a profit, which takes strenuous effort, hours of planning and control, and stringent marketing tactics.
If you a home entrepreneur or an established business that is looking to increase your earnings, there is no reason to fret. Despite the cut-throat competition in the market, there is a lot you can do to achieve your goals and revenue objectives. How? Simply by harnessing the power of advertising your business on Google and on Facebook. Let’s get down to business:
How does PPC work on Google?
When people talk about PPC, they generally refer it to paid advertisements on Google and other platforms including Facebook. How does it work? Remember the last time you googled something on the internet and clicked on the very first result it displayed, without even checking the details? That was probably a paid advertisement. However, this doesn’t mean you were scammed. The link you clicked on was still relevant to your search string, but the advertiser paid Google more than other businesses to promote its business, giving them an extra edge over the others. That’s how PPC management services Work in a nutshell.
We all understand the importance of ranking on top of Google’s search engine results page (SERP). SERPs and corporate success seem to be directly linked; the better your SERP ranking, the better the visitor traffic you get. This means you get more margin to convert leads into customers, increasing your revenues and so forth.
How Facebook Ads Help Increase Your Revenue?
After Google, Facebook is perhaps the next best platform to search for products, services, businesses, and even local providers. That is because search engine ratings and social media presence have become essential characteristics of a successful business and almost everyone strives to build their corporate presence on social media. Facebook PPC (Pay-Per-Click) refers to a form of online advertising provided by Facebook, where advertisers pay a fee each time their ads are clicked on by users. It is a way for businesses and individuals to promote their products, services, or content on the Facebook platform and reach a targeted audience. Facebook PPC is a popular advertising method because it allows businesses to reach a vast user base on one of the largest social media platforms. It provides robust targeting options, detailed analytics, and the ability to reach users across multiple devices. Advertisers can achieve various objectives through Facebook PPC, including driving website traffic, generating leads, promoting products, and building brand awareness.
The Golden Combo; Facebook and Google Ads
According to the best digital marketing agencies, combining Facebook and Google Ads can significantly boost business revenue. Facebook’s extensive user base and targeting options allow businesses to reach a highly specific audience, building brand awareness and driving engagement. Google Ads, on the other hand, capture intent-driven users actively searching for products or services, offering high conversion potential. By leveraging both platforms, businesses can create a comprehensive advertising strategy that covers different stages of the customer journey. They can attract potential customers on Facebook, generate leads, and then retarget them on Google when they are closer to making a purchase. This synergy maximizes reach, increases visibility, and ultimately drives more qualified traffic, leading to improved conversions and increased revenue.